{"id":31358,"date":"2024-08-05T12:00:00","date_gmt":"2024-08-05T03:00:00","guid":{"rendered":"https:\/\/sevendex.com\/post\/?p=31358"},"modified":"2024-08-08T17:20:43","modified_gmt":"2024-08-08T08:20:43","slug":"cmo%e3%81%af%e3%82%82%e3%81%86%e5%8f%a4%e3%81%84%ef%bc%9f%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e4%bc%81%e6%a5%ad%e3%81%ae%e3%80%8ccmo%e5%bb%83%e6%ad%a2%e3%80%8d%e3%81%ae%e6%bd%ae%e6%b5%81","status":"publish","type":"post","link":"https:\/\/sevendex.com\/post\/31358\/","title":{"rendered":"CMO\u306f\u3082\u3046\u53e4\u3044\uff1f\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306e\u300cCMO\u5ec3\u6b62\u300d\u306e\u6f6e\u6d41\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765\u3092\u8003\u3048\u3066\u307f\u305f"},"content":{"rendered":"\n<p 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class=\"wp-block-paragraph\">CMO\u306b\u6c42\u3081\u3089\u308c\u308b\u5f79\u5272\u306e\u5909\u5316\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5909\u5316\u3068\u3082\u8a00\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002\u305d\u3053\u3067\u3001\u3044\u304f\u3064\u304b\u306e\u7814\u7a76\u5185\u5bb9\u3084\u30ec\u30dd\u30fc\u30c8\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001CMO\u767b\u5834\u306e\u6b74\u53f2\u3092\u632f\u308a\u8fd4\u308a\u306a\u304c\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u3084\u65e5\u672c\u4f01\u696d\u306b\u304a\u3051\u308bCMO\u306e\u5909\u9077\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6c42\u3081\u3089\u308c\u308b\u5909\u5316\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u643a\u308f\u308b\u7686\u3055\u3093\u3068\u4e00\u7dd2\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u6a5f\u4f1a\u306b\u306a\u308c\u3070\u5b09\u3057\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201c\u7570\u7aef\u8005\u201d\u3060\u3063\u305fCMO\u306f\u300120\u5e74\u304b\u3051\u3066\u7740\u5b9f\u306b\u65e5\u672c\u4f01\u696d\u3078\u666e\u53ca\u3057\u305f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u306b\u304a\u3051\u308bCMO\u306e\u5f79\u5272\u304c\u30a2\u30e1\u30ea\u30ab\u3067\u8b70\u8ad6\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u306f\u30011980\u5e74\u4ee3\u306e\u3053\u3068\u3067\u3059\u3002\u516c\u8868\u3055\u308c\u305fCMO\u306b\u95a2\u3059\u308b\u6700\u3082\u53e4\u3044\u7814\u7a76\u8ad6\u6587\uff08Neal Gilliatt , Pamela Cuming, 1986\uff09\u306e\u30bf\u30a4\u30c8\u30eb\u306f<strong>\u300c\u6642\u4ee3\u304c\u6765\u305f\u7570\u7aef\u8005\u300d<\/strong>\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdT3Z1Bc_GmiQLB7P0PlPK51C-5i8LH0NoB4glTiAynSoIMed0-n1ymwSI-MiBWW9twm2hmK_ktGu6PaIEpbVwPFgLXnLdWzw-9Getzjd7J2PJRzPgs4O9BtFjkdSQ0x8GhwgG0SeN7HuWRO0nUo3FJf2E?key=Q0zMdsOFRgVMa4brWSqM0A\" alt=\"\"\/ loading=\"lazy\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdT3Z1Bc_GmiQLB7P0PlPK51C-5i8LH0NoB4glTiAynSoIMed0-n1ymwSI-MiBWW9twm2hmK_ktGu6PaIEpbVwPFgLXnLdWzw-9Getzjd7J2PJRzPgs4O9BtFjkdSQ0x8GhwgG0SeN7HuWRO0nUo3FJf2E?key=Q0zMdsOFRgVMa4brWSqM0A\" alt=\"\"\/ ><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u7570\u7aef\u8005\u300d\u3068\u3044\u3046\u8a00\u8449\u304b\u3089\u3001\u958b\u767a\u3084\u55b6\u696d\u3001\u8ca1\u52d9\u3084\u4f1a\u8a08\u3068\u3044\u3063\u305f\u4f01\u696d\u306e\u30d9\u30fc\u30b7\u30c3\u30af\u6a5f\u80fd\u3068\u6bd4\u3079\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u66d6\u6627\u306b\u6349\u3048\u3089\u308c\u3066\u3044\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u305d\u306e\u8a3c\u62e0\u306b\u3001\u305d\u306e\u5f8c\u306e\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3001\u7814\u7a76\u8005\u3084\u7d4c\u55b6\u8005\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5f93\u4e8b\u8005\u306e\u9593\u3067\u3001CMO\u306e\u5b9a\u7fa9\u3084\u4f01\u696d\u4fa1\u5024\u5411\u4e0a\u3078\u306e\u8ca2\u732e\u5ea6\u5408\u3044\u306a\u3069\u304c\u8cdb\u5426\u4e21\u8ad6\u3092\u6301\u3063\u3066\u8b70\u8ad6\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65b9\u3001\u65e5\u672c\u3067CMO\u306b\u3064\u3044\u3066\u65e9\u304f\u306b\u307e\u3068\u307e\u3063\u305f\u898b\u89e3\u3092\u767a\u8868\u3092\u3057\u305f\u306e\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u306e\u7b2c\u4e00\u4eba\u8005\u3001\u4e00\u6a4b\u5927\u5b66\u7d4c\u55b6\u7ba1\u7406\u7814\u7a76\u79d1\u6559\u6388\u306e\u795e\u5ca1\u592a\u90ce\u6c0f\u304c\u7387\u3044\u308b\u7814\u7a76\u30c1\u30fc\u30e0\u3067\u3059\u3002\u540c\u30c1\u30fc\u30e0\u306e<strong>2006\u5e74\u5ea6\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u7c73\u30d5\u30a9\u30fc\u30c1\u30e5\u30f31000\u793e\u306e\u3046\u3061CMO\u8a2d\u7f6e\u306f47%\u3001\u65e5\u672c\u306e\u8a2d\u7f6e\u306f5%\u5f31\u3068\u63a8\u5b9a\u3055\u308c\u307e\u3057\u305f\u3002<\/strong>\u65e5\u7d4c225\u793e\u306b\u7d5e\u308c\u3070\u3001CMO\u3092\u8a2d\u7f6e\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u305f\u3063\u305f\u306e4\u793e\uff081.4%\uff09\u3060\u3063\u305f\u3068\u306e\u3053\u3068\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e5\u672c\u306b\u304a\u3051\u308bCMO\u8a2d\u7f6e\u306e\u8b70\u8ad6\u304c\u52a0\u71b1\u3057\u305f\u306e\u306f\u30012010\u5e74\u4ee3\u306b\u5165\u3063\u3066\u304b\u3089\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2013\u5e74\u306b\u306f\u3001\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\u4e3b\u50ac\u306e\u300c\u30b3\u30c8\u30e9\u30fc\u30fb\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b92013\u300d\u304c\u958b\u50ac\u3002\u5f53\u6642\u306e\u30d3\u30b8\u30cd\u30b9\u30e1\u30c7\u30a3\u30a2\u3092\u8abf\u3079\u308b\u3068<strong>\u300c\u30b3\u30c8\u30e9\u30fc\u304c\u65e5\u672c\u4f01\u696d\u3078\u306eCMO\u8a2d\u7f6e\u3092\u63a8\u5968\u3057\u305f\u300d<\/strong>\u3068\u3044\u3046\u8da3\u65e8\u306e\u8a18\u4e8b\u304c\u4e26\u3073\u307e\u3059\u3002\u5148\u306e\u795e\u5ca1\u6c0f\u304c\u3001\u6d77\u5916\u3068\u65e5\u672c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6bd4\u8f03\u3057\u3066\u65e5\u672c\u4f01\u696d\u306e\u69cb\u9020\u7684\u8ab2\u984c\u3092\u793a\u3057\u305f\u8457\u66f8\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7acb\u56fd\u30cb\u30c3\u30dd\u30f3\u3078\u300d\u304c\u767a\u520a\u3055\u308c\u305f\u306e\u30822013\u5e74\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u3046\u3057\u305f\u6d41\u308c\u306e\u306a\u304b\u3067\u3001\u65e5\u672c\u4f01\u696d\u306b\u304a\u3051\u308bCMO\u8a2d\u7f6e\u306f\u5f90\u3005\u306b\u5e83\u304c\u308a\u3092\u898b\u305b\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\u306b\u3088\u308b<a href=\"https:\/\/www.jstage.jst.go.jp\/article\/marketing\/39\/1\/39_2019.023\/_pdf\"><strong>2019\u5e74\u5ea6\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8<\/strong><\/a><strong>\u3067\u306f\u3001\u5b9a\u7fa9\uff08\u57f7\u884c\u5f79\u54e1\u4ee5\u5916\u3092\u542b\u3081\u308b\u304b\u3069\u3046\u304b\uff09\u306b\u3088\u3063\u3066\u5909\u52d5\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u5f53\u6642\u306e\u4e0a\u5834\u4f01\u696d3707\u793e\u306eCMO\u8a2d\u7f6e\u7387\u306f8\u301c11%\u3068\u63a8\u6e2c\u3002<\/strong>\u540c\u30ec\u30dd\u30fc\u30c8\u5185\u3067\u306f\u3001CMO\u8a2d\u7f6e\u306b\u3088\u3063\u3066\u58f2\u4e0a\u5897\u53ce\u52b9\u679c\u304c\u3042\u3063\u305f\u3053\u3068\u3082\u793a\u3055\u308c\u3066\u3044\u308b\u3093\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u65e5\u7d4c\u30af\u30ed\u30b9\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u201c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u529b\u3092\u6ce8\u3050\u4f01\u696d300\u793e\u201d\u3092\u5bfe\u8c61\u3068\u3057\u305f<a href=\"https:\/\/xtrend.nikkei.com\/atcl\/contents\/18\/00980\/00010\/\">2024\u5e74\u306e\u72ec\u81ea\u8abf\u67fb<\/a>\u306e\u7d50\u679c\u3092\u300c<strong>CMO\u306a\u3069\u306e\u5f79\u54e1\u307e\u305f\u306f\u57f7\u884c\u5f79\u54e1\u304c\u3044\u308b\u4f01\u696d\u306f33.6\uff05<\/strong>\u300d\u3068\u767a\u8868\u3002\u30a2\u30e1\u30ea\u30ab\u3068\u306e\u5dee\u306f\u4f9d\u7136\u5927\u304d\u3044\u3082\u306e\u306e\u3001\u65e5\u672c\u306eCMO\u8a2d\u7f6e\u6570\u306f\u3001\u3053\u306e20\u5e74\u3042\u307e\u308a\u3067\u7740\u5b9f\u306b\u5897\u3048\u3066\u304d\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf4kqxRFhnD-a0KbbAG7TEpvyN3Vvz2sEMdtfEqoVOqUnA_mRQpRr2e41KB79XtGixPUoyOLmNCHa4DtVeaBZSqEHBI9O92UDdCrZYO99Kxx_grFRltqqZCTOqWJ6pgGYr9FiUnrEbvTXV63auRwyvwkwk?key=Q0zMdsOFRgVMa4brWSqM0A\" alt=\"\"\/ loading=\"lazy\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf4kqxRFhnD-a0KbbAG7TEpvyN3Vvz2sEMdtfEqoVOqUnA_mRQpRr2e41KB79XtGixPUoyOLmNCHa4DtVeaBZSqEHBI9O92UDdCrZYO99Kxx_grFRltqqZCTOqWJ6pgGYr9FiUnrEbvTXV63auRwyvwkwk?key=Q0zMdsOFRgVMa4brWSqM0A\" alt=\"\"\/ ><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u51fa\u5178\uff1a\u65e5\u7d4c\u30af\u30ed\u30b9\u30c8\u30ec\u30f3\u30c9<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CMO\u306b\u306f\u300c\u3088\u308a\u5c11\u306a\u3044\u4e88\u7b97\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u5f79\u5272\u300d\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b&#8230;&#8230;\u3002<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u3053\u308d\u304c\u3001\u8fd1\u5e74CMO\u306e\u5b58\u5728\u610f\u7fa9\u3092\u554f\u3046\u3088\u3046\u306a\u52d5\u5411\u304c\u898b\u3048\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u4e00\u3064\u304c\u3001\u5192\u982d\u3067\u3082\u7d39\u4ecb\u3057\u305f<strong>\u30b0\u30ed\u30fc\u30d0\u30eb\u5927\u624b\u4f01\u696d\u306b\u3088\u308bCMO\u5ec3\u6b62\u306e\u6d41\u308c<\/strong>\u3067\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3084\u30b8\u30e7\u30f3\u30bd\u30f3\u30fb\u30a8\u30f3\u30c9\u30fb\u30b8\u30e7\u30f3\u30bd\u30f3\u3001\u30a6\u30fc\u30d0\u30fc\u3001\u30cf\u30a4\u30a2\u30c3\u30c8\u306a\u3069\u591a\u304f\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5927\u624b\u4f01\u696d\u304c\u3001\u3053\u306e\u6570\u5e74\u3067CMO\u3092\u5ec3\u6b62\u3057\u3066\u3044\u307e\u3059\u3002CMO\u306f\u4f01\u696d\u306b\u4fa1\u5024\u3092\u3082\u305f\u3089\u3055\u306a\u3044\u3068\u4e3b\u5f35\u3059\u308b\u7814\u7a76\u8005\u3082\u51fa\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u306f\u3001<strong>CMO\u3068CxO\uff08\u7d4c\u55b6\u5c64\uff09\u9593\u306e\u5206\u65ad<\/strong>\u306b\u3042\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2023\u5e748\u6708\u306bPWC\u304c\u7c73\u56fd\u7d4c\u55b6\u5e79\u90e8\u306b\u5411\u3051\u3066\u5b9f\u65bd\u3057\u305f<a href=\"https:\/\/www.pwc.com\/us\/en\/library\/pulse-survey\/business-reinvention\/cmo.html\">\u30d1\u30eb\u30b9\u30b5\u30fc\u30d9\u30a4<\/a>\u306b\u3088\u308b\u3068\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4fa1\u5024\u3092\u7d4c\u55b6\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u5c64\u304c\u7406\u89e3\u3057\u3066\u3044\u308b\u3001\u3068\u5f37\u304f\u601d\u3046CMO\u306f54\uff05\u300d\u3067\u3057\u305f\u3002\u307e\u305f\u3001\u300c\u4ed6\u306eCxO\u3068\u306e\u9593\u3067\u6709\u610f\u7fa9\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3067\u304d\u3066\u3044\u308b\u3001\u3068\u5f37\u304f\u8003\u3048\u308bCMO\u306f49%\u300d\u3067\u3057\u305f\u3002<strong>\u7d04\u534a\u6570\u306eCMO\u304c\u4ed6\u306eCxO\u3068\u306e\u9023\u643a\u306b\u8ab2\u984c\u3092\u62b1\u3048\u3001\u304b\u3064\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4f01\u696d\u4fa1\u5024\u3078\u306e\u5bc4\u4e0e\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u4f1d\u3048\u3089\u308c\u306a\u3044<\/strong>\u306e\u3060\u3068\u3059\u308c\u3070\u3001CMO\u5ec3\u6b62\u306e\u52d5\u304d\u304c\u52a0\u901f\u3057\u3066\u3082\u304a\u304b\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u306d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001CMO\u3092\u82e6\u5883\u306b\u7acb\u305f\u305b\u308b\u3082\u306e\u3068\u3057\u3066\u3001<strong>\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e\u524a\u6e1b<\/strong>\u304c\u8d77\u304d\u3066\u3044\u307e\u3059\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e16\u754c\u6700\u5927\u898f\u6a21\u306eICT\u30ea\u30b5\u30fc\u30c1\uff06\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u4f01\u696d\u3067\u3042\u308b\u30ac\u30fc\u30c8\u30ca\u30fc\u304c\u30012019\u5e74\u304b\u3089\u6b27\u7c73\u4f01\u696d\u5411\u3051\u306b\u6bce\u5e74\u884c\u306a\u3063\u3066\u3044\u308b<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-05-13-gartner-cmo-survey-reveals-marketing-budgets-have-dropped-to-seven-point-seven-percent-of-overall-company-revenue-in-2024\">\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u300c\u7dcf\u53ce\u76ca\u306b\u5360\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e\u5272\u5408\u300d\u306f\u3001\u6e1b\u5c11\u50be\u5411\u306b\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u30b3\u30ed\u30ca\u904e\u3092\u6a5f\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306f\u5927\u5e45\u306b\u524a\u6e1b\u3055\u308c\u3001\u4e00\u5ea6\u306f\u56de\u5fa9\u3057\u305f\u3082\u306e\u306e\u3001\u305d\u306e\u5f8c2\u5e74\u9023\u7d9a\u3067\u6e1b\u5c11\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdXYt2bxks0Gpna9blMp5rM1608fQ_QZqWwccDvN_9wa3xgrh90EVU7CR2Vs_w7kUZc_N1lD77DIhE7arVu_50Hm8aAE-xnsIoi4gBn1AzhP3-KlGQi0XhjSxFlmI_l7NZMWIVieKbJnsWPpA4_6S3cJQ?key=Q0zMdsOFRgVMa4brWSqM0A\" alt=\"\"\/ loading=\"lazy\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdXYt2bxks0Gpna9blMp5rM1608fQ_QZqWwccDvN_9wa3xgrh90EVU7CR2Vs_w7kUZc_N1lD77DIhE7arVu_50Hm8aAE-xnsIoi4gBn1AzhP3-KlGQi0XhjSxFlmI_l7NZMWIVieKbJnsWPpA4_6S3cJQ?key=Q0zMdsOFRgVMa4brWSqM0A\" alt=\"\"\/ ><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u51fa\u5178\uff1a\u30ac\u30fc\u30c8\u30ca\u30fc (2024 \u5e74 5 \u6708)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CX\u3084DX\u306e\u63a8\u9032\u3001AI\u6d3b\u7528\u306a\u3069\u5bfe\u5fdc\u3059\u3079\u304d\u30a4\u30b7\u30e5\u30fc\u306f\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u4e88\u7b97\u304c\u6e1b\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001<strong>\u300c\u3088\u308a\u5c11\u306a\u3044\u4e88\u7b97\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u5f79\u5272\u300d<\/strong>\u3092\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u300cCMO\u5ec3\u6b62\u300d\u304c\u610f\u5473\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u518d\u5b9a\u7fa9\u304b\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f\u52d5\u5411\u3092\u898b\u308b\u3068\u300cCMO\u306f\u6642\u4ee3\u9045\u308c\u306b\u306a\u3063\u305f\u306e\u304b\u300d\u3068\u3044\u3046\u8a8d\u8b58\u3092\u6301\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5148\u306eDIGIDAY\uff3b\u65e5\u672c\u7248\uff3d\u306e\u8a18\u4e8b\u5185\u3067\u306f\u3001\u30e1\u30bf\u30d5\u30a9\u30fc\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u517c\u5171\u540c\u5275\u8a2d\u8005\u3001\u30a2\u30ec\u30f3\u30fb\u30a2\u30c0\u30e0\u30bd\u30f3\u6c0f\u306e\u51b7\u9759\u306a\u898b\u89e3\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u3064\u307e\u308a\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u3092\u7d71\u62ec\u3059\u308bCMO\u306e\u6a5f\u80fd\u304c\u91cd\u8981\u3067\u3042\u308b\u306e\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u304c\u3001\u6c42\u3081\u3089\u308c\u308b\u5f79\u5272\u304c\u591a\u69d8\u5316\u3057\u305f\u305f\u3081\u3001\u7d44\u7e54\u3067\u5206\u62c5\u3059\u308b\u5fc5\u8981\u304c\u51fa\u3066\u304d\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5b9f\u969b\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306b\u3088\u308bCMO\u5ec3\u6b62\u306e<a href=\"https:\/\/stories.starbucks.com\/press\/2024\/starbucks-announces-new-global-leadership-structure-to-accelerate-company-reinvention-and-elevate-the-brand\/\">\u30ea\u30ea\u30fc\u30b9<\/a>\u306b\u306f\u300c\u5730\u57df\u3054\u3068\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u300d\u3068\u66f8\u304b\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765\u3092\u3064\u304f\u308b\u305f\u3081\u306b\u306f\u3001\u539f\u70b9\u56de\u5e30\u304c\u5fc5\u8981\u304b\u3082\u3057\u308c\u306a\u3044<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u3088\u3046\u306a\u52d5\u304d\u3092\u8e0f\u307e\u3048\u3001\u3053\u308c\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u30c6\u30fc\u30de\u3092\u4ee5\u4e0b\u306e3\u3064\u306b\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.&nbsp; \u81ea\u793e\u306e\u4f01\u696d\u4fa1\u5024\u3092\u5411\u4e0a\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u518d\u5b9a\u7fa9\u3059\u308b<\/h3>\n\n\n\n<p 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